Mindbody Pricing: Complete Breakdown and Hidden Costs

If you're researching mindbody pricing, you've probably noticed two things right away: Mindbody's plan names are clear, but the real cost can be harder to pin down until you talk to sales. That's not necessarily a problem - enterprise-style platforms often price by location, volume, and add-ons - but it does mean gym and studio owners should evaluate Mindbody like a total-cost decision, not a monthly subscription line item.

This guide explains how Mindbody pricing is structured, what you typically get at each tier, and the most common "hidden costs" that can show up after you sign.

How Mindbody pricing works

Mindbody markets pricing as "starting at" a monthly rate per location, and encourages prospects to request a quote. On the official pricing page, Mindbody lists plans (Starter, Accelerate, Ultimate) and states pricing starts at $99 USD/month per location.

What that means in practice:

1. Your exact mindbody pricing can vary based on location count, package, and optional add-ons.
2. Many third-party sites publish tier estimates (useful for rough budgeting), but treat them as directional until you get a formal quote.

Mindbody pricing plans: what you get at each level

Mindbody currently highlights three core plans publicly:

Starter

Positioned for getting the basics running: booking, payments, and core reporting. Mindbody lists features like business management tools, integrated payments, website booking widgets, and a listing on the Mindbody consumer app.

Best fit: a single-location studio that needs scheduling + payments, and can live without advanced marketing automation.

Common limitation: marketing and deeper analytics are not emphasized at this level compared to higher tiers.

Accelerate

Mindbody describes Accelerate as an operations upgrade with advanced scheduling and stronger analytics/reporting, plus tools like resource management and "Pick-a-Spot."

Best fit: busy studios with multiple class types, higher capacity management needs, or more complicated scheduling.

Watch-outs: some high-value features (like a branded app) are still positioned as add-ons.

Ultimate

Mindbody positions Ultimate as the marketing-focused tier, emphasizing email + SMS marketing automation, sales pipeline tools, and higher messaging limits.

Best fit: studios that want an integrated marketing engine inside the platform (rather than stitching together multiple tools).

Important note: even at higher tiers, some capabilities may still be add-ons (especially branded app).

The add-ons that often change your real Mindbody price

One reason mindbody pricing can feel "higher than expected" is that some items owners assume are included can be sold as add-ons, depending on tier and contract.

Branded app (often an add-on)

Mindbody's pricing comparison table shows Branded app as "Add-on" for Accelerate and Ultimate (and not included in Starter).

If a custom-branded client app is central to your member experience, confirm:

1. whether it's included in your quote
2. what the recurring app fee is
3. whether there are setup or publishing fees

AI front desk and other premium modules

Mindbody also lists Messenger[ai] as an add-on on higher tiers.

Hidden costs to watch in Mindbody pricing

Here's the checklist gym owners use when they want to understand total cost - not just the subscription.

1) Payment processing fees

Mindbody promotes integrated payments and publishes typical transaction rates on its payments page. For example, it lists "starting at" 2.99% + $0.30 for tapped/inserted/swiped cards and 3.60% + $0.30 for online/manual entry, with notes that rates can vary and volume discounts may apply.

Why this matters:

1. If you process high volume, processing is often the biggest variable cost in your stack.
2. Confirm how recurring memberships are categorized (card present vs card-not-present) and what that does to your blended rate.

2) Marketing and marketplace take-rate (if you opt in)

Mindbody strongly promotes discovery via its consumer network, describing "2.8M+ monthly shoppers" through the Mindbody app.

Some gym-industry sources report that certain Mindbody-driven promotions or referral pathways can come with additional percentage fees (often discussed around intro offers/dynamic pricing). Treat this as contract-specific and confirm in writing before you rely on it.

3) SMS/email usage and limits

Mindbody highlights that higher tiers include increased message limits and different rates for marketing messages.

If your retention strategy depends on two-way texting and automations, validate:

1. what's included
2. overage pricing
3. whether two-way SMS is available in your region

4) Professional services, onboarding, and data migration

Even when platforms offer migration support, the degree of hands-on help can vary. Mindbody's pricing page mentions data migration support and additional professional services.

Ask:

1. what is included vs billable
2. whether you'll need paid consulting for setup complexity (pricing rules, passes, membership structures, reporting)

5) Integrations and "stack tax"

Mindbody promotes "90+ third-party integrations."

Integrations are valuable - but they can add:

1. additional monthly fees (to the integration vendor)
2. implementation overhead
3. support complexity when something breaks

A simple way to estimate your real monthly Mindbody cost

When owners budget mindbody pricing, a practical model is:

1. Subscription (per location)
2. + Branded app add-on (if required)
3. + Payment processing (your real blended rate x monthly volume)
4. + Messaging/marketing overages (if applicable)
5. + Any marketplace/referral fees (if you opt into those programs)
6. + Paid services/integrations (as needed)

This approach turns mindbody pricing into a predictable business decision instead of a surprise invoice.

A transparent alternative for fitness facilities: Fit Viz

Mindbody can be a strong fit for studios that want a large ecosystem and enterprise-grade tooling - but many fitness operators end up paying extra to connect booking software to what actually happens during a workout.

Fit Viz is built to solve that gap with a more unified approach for fitness facilities:

1. FitViz Booking Software for scheduling, booking, and taking payments
2. Workout programming and member engagement
3. Workout data history tied to your facility's programming
4. In-studio experience via the Fit Viz workout display, where the class runs on screens with a built-in workout clock timer (instead of relying on a separate clock or a coach's Workout Timer App)

In other words: rather than paying separately for booking + branded app + add-ons + "gym-floor tools," Fit Viz is positioned to bundle the operational side of the business with the in-class experience - so you're paying for functionality that members actually feel.

FAQ: Mindbody pricing questions owners ask most

Does Mindbody publish exact prices for every plan? Mindbody publicly shows plan names and "starting at" pricing, but many quotes are finalized through sales.

Is a branded app included? Mindbody's plan comparison shows the branded app as an add-on for higher tiers. Confirm what your quote includes.

How do payment processing fees affect total cost? They can be the biggest variable cost. Mindbody publishes typical "starting at" transaction rates and notes discounts may apply by volume.